Our Story

Our designer Helen Guo has always been deeply passionate about designing wedding dresses. A graduate from London’s Middlesex University with a Bachelor in Womenswear, Helen has worked in the London fashion scene for years and was involved in organising several London Fashion Week. She has developed a unique sense for fashion design, combining classical and contemporary styles with unique fabrics to create new designs.  

Having worked in the fashion industry for more than a decade, designer Helen Guo first ventured into the wedding industry in 2010. To further pursue her passion in designing wedding dresses, she established her own bridal shop in the heart of Sydney’s bridal hub, Leichhardt in 2015.  

She decided to name her bridal shop ‘Blanche Bridal’ to represent her love for the fashion capital of the world, Paris. The name ‘Blanche’ stuck with her while she was walking down the romantic streets of Paris, and Helen thought about using the name to represent the femininity and chic style of her brand of dresses ever since, and that dream came true in 2015.

Understanding that bridal fashion is ever evolving, Blanche Bridal is committed to providing the latest fabric, trends and designs to our customers, while maintaining a friendly service that makes your bridal shopping stress free. We also understand that every bride has their own distinct needs and requirements, and will try our utmost to fulfil them.

Come into our Sydney bridal shop and let us create a custom made wedding dress that is designed to match your persona and distinct style, or choose from one of our stunning made to measure and ready to wear dress. Pick up matching wedding veil and accessories to complement your wedding gown and create a unique combination.

Our team of bridal wear experts can't wait to meet you, book an appointment with us today to experience the Blanche shopping experience!